REVEALED: GTA 6 Freebee Campaign Details, With 20 Vehicles Across Miami

We've obtained new details from Freebee about its GTA 6 advertising campaign across Miami, revealing how 20 wrapped vehicles are distributed throughout the city, the designs featured on them, and how long the promotion is scheduled to run.

In a conversation with iGrandTheftAuto, Freebee shared details about the campaign, including how the vehicles are distributed across Miami. We also received renders and installation photos showing the finished wraps.

Freebee told us that the campaign's specific objective had not been shared with them. However, the use of familiar Grand Theft Auto VI branding across Miami appears to be about bringing elements of the game's world into the real city, rather than focusing solely on promoting the game's release.

Three familiar GTA 6 designs hit the streets

The campaign features three designs: "Welcome to Vice City," Vice City Manatees, and Weazel News.

The "Welcome to Vice City" branding has already appeared across Miami as part of the wider GTA VI marketing campaign, even making its way into the skies above the city! The Freebee wraps bring the familiar message to the streets, adding to the campaign's growing presence throughout Miami.

The Vice City Manatees design features the football team's name and logo in green. The fictional team is part of GTA VI's world, and its branding has also appeared in other promotional material.

The third design features Weazel News, the satirical news network that has appeared throughout previous Grand Theft Auto games and is set to return in GTA VI.

Together, the three designs bring familiar Grand Theft Auto branding to Miami as part of the wider marketing campaign.

Where the 20 vehicles are operating

Freebee confirmed that the campaign covers six areas in and around Miami, with Downtown Miami receiving the largest number of wrapped vehicles.

The breakdown is as follows:

• Downtown Miami DDA: 6 vehicles

• Miami Gardens: 4 vehicles

• South Beach: 4 vehicles

• Wynwood: 2 vehicles

• University of Miami: 2 vehicles

• Florida International University: 2 vehicles

Downtown Miami has six of the wrapped vehicles, while Miami Gardens and South Beach each have four. The remaining six are split evenly between Wynwood and the two university areas.

Campaign runs through January 7

The Freebee campaign runs from October 15 through January 7, giving residents and visitors several months to spot the Grand Theft Auto VI advertisements wrapped around vehicles across Miami.

With 20 vehicles operating across six areas, the campaign adds to the growing presence of GTA VI branding throughout the city

Images courtesy of Freebee