New Rockstar Job Posting: Senior Data Scientist, Web/Marketing Analytics
Rockstar Games is hiring a Senior Data Scientist to join its Marketing Analytics team, analysing how players interact with Rockstar's websites, marketing campaigns and games.
The role will help Rockstar identify, track and analyse real-time and historical data across its web environments and across all game titles, with the results used to improve marketing decisions and player experiences.
Responsibilities include:
Analysing website and player behaviour at a marketing campaign level
Combining web analytics with game and business data to understand user behaviour and performance
Measuring the effectiveness of new website features, applications and content
Building reports and dashboards used by Rockstar's marketing teams
Developing and maintaining the tracking infrastructure behind Rockstar's web analytics
Working with website teams to ensure the right player interactions and data are being measured
Rockstar is looking for someone with extensive experience using Google Analytics 4, Google Tag Manager, SQL and web technologies, while experience with A/B testing, paid media, email, social media, SEO, AEO and e-commerce analytics is also desirable.
Rockstar says projects undertaken by its Analytics team can have a "direct influence on the player experience", with this particular role combining website and marketing data with information from its games to help understand how players respond to Rockstar's campaigns and digital experiences.
Full details and application:
https://job-boards.greenhouse.io/rockstargames/jobs/7864697003
Full Job Details
Senior Data Scientist, Web/Marketing Analytics
Manhattan, New York, United States
At Rockstar Games, we create world-class entertainment experiences.
Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.
Rockstar is seeking a Senior Data Scientist to join the Marketing Analytics team to help build Rockstar’s marketing analytics & business intelligence capacity and our player experiences. Successful candidates will work with analytics and product leadership to ensure that the most relevant possible real-time and historical data is identified, tracked, analyzed, and made actionable across all of our web environments, across all game titles.
This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.
WHAT WE DO
- The Rockstar Analytics team provides insights and actionable results to a wide variety of stakeholders across the organization in support of their decision making.
- We collaborate as a global team to develop cutting-edge data products, data models, reports, analyses, and machine learning applications.
- We create best in class data collection, developing actionable reports, and providing recommendations to our business and game stakeholders.
- Projects and tasks have direct influence on the player experience.
RESPONSIBILITIES
- Collaborate primarily with our website partners to define and document measurement specifications and tracking requirements.
- Own relationships and communications with stakeholders to identify needs and translate those needs into actionable data analyses.
- Collaborate with and support Marketing Analytics team members to develop web and player insights at a campaign level for marketing leadership.
- Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
- Test and validate web analytics data. Work directly with technical teams to identify data issues and solutions.
- Utilize web analytics data in conjunction with game and business data to deliver deep insights into user behavior and business performance.
- Build well-organized reports and dashboards for valued metrics, centralizing various data sources. Engage in storytelling to convey insights for these metrics.
- Monitor and measure the effectiveness of new features, applications, and areas of our web properties.
- Stay up to date on measurement technologies and industry trends. Proactively involve partners in pertinent changes and how they may impact analytics.
REQUIREMENTS
- Bachelor’s degree in a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field).
- 6+ years of experience in web data analysis.
- 3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests, etc.).
- 3+ years experience in database querying with SQL and/or PySpark.
- Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.).
- Mastered proficiency with Google Analytics 4 or equivalent web analytics tool.
- Strong expertise with Google Tag Manager or equivalent tag management system.
- Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks.
PLUSES
Please note that these are desirable skills and are not required to apply for the position.
- Passion for gaming.
- Applied statistical knowledge and experience with A/B testing.
- Experience partnering with non-web marketing teams like Paid Media, Email, Social, etc.
- Hands-on experience with SEO, emerging AEO, and E-commerce data.
- Independently able to take objectives from conceptualization to execution.
- Commitment to data excellence and scalability.
- Capable of working independently while also collaborating as part of a larger team.